New Balance 990

The New Balance 990 series is unashamedly considered a "Dad shoe", a testament to its timeless appeal and comfortable fit. Initially crafted for optimal running performance, this sneaker has surprisingly found favor among fashion connoisseurs and celebrities alike, a testament to its versatile charm that catapults it into the premium footwear category. Now, the New Balance 990 series takes a leap further, bolstered by its high-profile collaborations with prestigious designers such as JJJJound, Levi's, and Joe Freshgoods. These partnerships reaffirm why the New Balance 990 shoes are not just a passing trend but a worthy addition to your footwear collection.