Fear of God was founded by designer Jerry Lorenzo in 2012. The contemporary menswear label styles with American sportswear aesthetics and materials, while elevating streetwear with experimental silhouettes that have drawn from luxury, military, and west coast lifestyle inspirations. The label has also collaborated with footwear brands Nike and Vans, partnered with luxury houses like Ermenegildo Zegna, and has even had products appear in video games such as ‘NBA2K.’