New Balance

JAIDE x New Balance 990v4 Made in USA 'Willful Bias'

Name: JAIDE x New Balance 990v4 Made in USA 'Willful Bias'
Brand: New Balance
Availability: OutOfStock

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Men's Footwear - New Balance

UK	EU	US	CM
3.5	36	4	22
4	37	4.5	22.5
4.5	37.5	5	23
5	38	5.5	23.5
5.5	38.5	6	24
6	39.5	6.5	24.5
6.5	40	7	25
7	40.5	7.5	25.5
7.5	41.5	8	26
8	42	8.5	26.5
8.5	42.5	9	27
9	43	9.5	27.5
9.5	44	10	28
10	44.5	10.5	28.5
10.5	45	11	29
11	45.5	11.5	29.5
11.5	46.5	12	30
12	47	12.5	30.5
12.5	47.5	13	31
13.5	49	14	32

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New & Unused
Easy returns
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DESCRIPTION

The JAIDE x New Balance 990v4 Made in USA ‘Willful Bias’ marries bold streetwear energy with iconic runner heritage. Crafted in the USA, it features premium suede and mesh in a crisp bone base accented by JAIDE’s signature pop red underlay, contrasted by dark navy overlays and bright yellow “N” logos—creating a dynamic yet refined colourway. Premium materials and Italian suede trim combine with a striking mix of tones, making it a standout piece in any capsule collection.

Underfoot, the acclaimed 990v4 platform offers ENCAP midsole cushioning for long-lasting comfort and stability, while the dual-density foam and ABZORB heel packing ensure impact protection with every stride. Finished with a durable rubber outsole and structured build, the ‘Willful Bias’ edition blends performance credentials with vibrant designer flair—perfect for styling with tapered chinos, light denim or athleisure separates.

DETAILS

Brand New Balance
Category Footwear
Trainers
Main Color Green
Nickname Willful Bias
Silhouette New Balance 990
Style Code U990WK4
Technology ENCAP
Upper Material Suede

SHIPPING & RETURNS

Shipping

All orders are shipped Monday through Friday, excluding bank holidays. Express-shipped products are shipped the next business day and typically delivered in 2-4 days. Most international orders are shipped on a Delivery Duties Paid (DDP) basis, meaning taxes and duties are included at checkout for certain countries.

Returns

We want you to love your purchase, but if you need to return an item for whatever reason, we do have a 14-day money-back guarantee. Simply return your sneakers in their original condition with both the sneaker box and an outer protective box for a full refund, no questions asked. Items bought on sale or with a promotional code are only eligible for store credit. Once we receive and inspect your return, we'll notify you by email and process your refund within 10 working days. Please note that pre-loved items are final sale and cannot be returned. If you have any questions, feel free to contact our customer support team.

AUTHENTICITY

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ABOUT KICK GAME

Kick Game is a leading destination for exclusive sneakers and premium streetwear in the UK. Specialising in hard-to-find Jordans, Yeezys, Dunks, and Fear of God Essentials, Kick Game connects sneakerheads with the most sought-after drops and limited editions.

Whether you’re after Air Jordan 4s, Nike collaborations, or luxury streetwear brands like Trapstar and Broken Planet, Kick Game delivers authenticity, style, and culture in every pair. Shop the latest releases and timeless icons — all 100% verified and ready to elevate your rotation.

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