March 02, 2023 by Joey Birch
Has adidas Struck a New Deal With Ye?
As quickly as the deal between adidas and Ye came to end, it seemed to rear its head once again with an apparent deal between the two coming to fru...
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December 23, 2022 by Joey Birch
Sneaker Partnerships To Watch in 2023
As we edge ever closer to the end of the year, we enter a stage of reflection going over the previous 12 months. This year has seen the creation, c...
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November 06, 2022 by Joey Birch
What is the Future of adidas?
In the last few months, our social feeds, news headlines and conversations have been surrounding the ongoing developments of Kanye West. On the 25t...
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October 05, 2022 by Joey Birch
Black History Month - Celebrating Black Design
Virgil Abloh - DOB: 30th September 1980 Location of Origin: Chicago, USA Brand: OFF-White Bio: The late Virgil Abloh is, simply put, one of th...
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September 30, 2022 by Joey Birch
Kanye West's 'Donda' Air Jordan 6 Is Going On Sale.
While Kanye West is arguably best known, in a footwear sense, for his work with adidas; there are a vast number of people who remember, and hold de...
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September 06, 2022 by Joey Birch
Kanye Goes On Social Media Tirade Against adidas
Social media and Ye, formerly known as Kanye, West are a force to be reckoned with. When West posts, the world listens. What started as a symbioti...
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August 26, 2022 by Joey Birch
Could We Be Seeing The End Of adidas x YEEZY?
Since 2015, Kanye West and adidas have been in a harmonious relationship that has seen both parties flourish into becoming what could arguably be c...
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August 03, 2022 by Joey Birch
A Closer Look at YEEZY Day 2022
August includes a day that has almost become a national holiday for many sneakerheads, YEEZY day. After seeing a myriad of rumours and discussions...
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June 17, 2022 by Joey Birch
Kick Game’s Most Anticipated Sneakers For The Rest Of 2022
Last week, we reflected on our favourite releases of 2022 to date. However, as has become standard for sneaker releases as of late, we have already...
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April 29, 2022 by Joey Birch
The Next OFF-White Air Force 1 is Almost Here
Rumours have started to circulate of the next OFF-White Air Force 1 Low to release as part of the late Virgil Abloh's ‘Figures of Speech’ exhibitio...
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April 22, 2022 by Joey Birch
Leaked images of the YEEZY Boost 700 V3 ‘Carbon Fade’ release
Images have been released of a possible upcoming colourway of the YEEZY 700 V3, coined the ‘Carbon Fade’. Featuring a blended tonal upper reminisce...
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October 01, 2021 by Josh Ford
Yeezy Boost 700 'Wash Orange' Set to release this month?
It's proving to be a strong year for adidas and Yeezy brand.
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