Kick Game Further Their Streetwear Roster With Benjart Clothing

As the name suggests, Kick Game is known for its sneakers. Spanning wall to wall, city to city, the company boasts a vast variety of the latest and rarest sneakers on the market. 

However, as the brand develops, so too does its range of stock as they further tap into the streetwear industry. In addition to stocking Fear Of God and Trapstar as well as striking up a deal with the world-renowned BAPE at the end of 2022, the cultural leaders are furthering their clothing catalogue with the inclusion of Benjart. 

Founded in 2007 by Jerone Benjart, the premium streetwear label has been curating garments that aim to blur the lines between high-end style and streetwear with a range of tracksuits, accessories and outerwear. 

From the streets - to the world stage, Benjart has continued to master its craft for over 16 years finding itself being donned by some of the biggest names in the industry from across the globe including Meek Mill and Rick Ross in addition to maintaining close connections to its country of origin with the likes of Central Cee and Stormzy. 

In many ways, Benjart was ahead of its time. Prior to streetwear's explosive entrance into the mainstream, dating back before any of the homegrown labels from the UK we know and love today - even outdating the now legendary PYREX Vision, later developed into OFF-White, curated by the late Virgil Abloh which is widely touted as the trigger for streetwear as we know it.

 

Despite being from different sides of the pond and entering the scene at different points in time, Benjart came from humble beginnings and arguably set the early blueprint for how to set up a streetwear brand. The brand's founder has been on record discussing the origins of what has since become a luxury staple conveying how he began with £100 which was used to get the initial set of t-shirts printed. 

"Our brand started with just a mere £100, and we’ve grown like a snowball ever since. We haven’t had any investment and are 100% independent. So, I’d say the organic growth of us is what separates us", Benjart says in an interview with Vice.

With Benjart becoming a household name within the streetwear scene, it only made sense that Kick Game add it to their ongoing roster featuring some of the best brands to come out of the UK including Trapstar and Supreme. 

If you’d like to shop the latest from Benjart, head over to our product page here. 

You can find more from Benjart here; and for everything else, keep it Kick Game.