Hartcopy collaborate with New Balance to celebrate 40 years of MiUK

September 27, 2022 by Joey Birch

Hartcopy collaborate with New Balance to celebrate 40 years of MiUK

It’s hard to believe that the digital phenomenon Hartcopy started in 2020. During the throes of the pandemic, the publication is ‘The New Print’, as self-proclaimed on their Instagram where you’ll find a myriad of minimally designed features covering sneakers, clothing and other collectables. 

In a world where trends and releases change like the wind, Hartcopy has been able to solidify itself as a new-age cultural leader with a clear definition of what they aim to achieve: 

“Founded during the pandemic in 2020, Hartcopy is a digital and physical publication committed to delivering content centred around footwear, collectables, and design to its readers. With a penchant for the delivery of rich storytelling, Hartcopy has adopted the art of traditional magazines and translated it to the social space for easy consumption and shareability. 

Easy on the eye, and memorable in the long run, Hartcopy acts as an ever-changing documentary of products, constantly shining a light on historical references and cultural significance as part of a mission to build a more conscious consumer landscape.”

Since its debut, Hartcopy has been going from strength to strength, working with several brands, including Mizuno on the rollout of some of its latest projects as well as releasing their first book titled ‘The Hartcopy Journal, Volume 1’. 

However, 2022 sees the team adding another feather to its cap with their recent collaboration with New Balance. 

This year sees New Balance celebrating 40 years of their ‘Made in UK’ line which centres around their factory in Flimby, Cumbria, acting in unison with their Made in USA collection to create their most sought after, premium, pairs on the market. 

With celebrations kicking off earlier in 2022 with the release of anniversary colourways of five of the brand's classic MiUK silhouettes including the 1500 and 991 which featured aged details on the usual high-quality materials we’ve become accustomed to, in addition to a deep maroon pair of the 670 which was seen worn by the Flimby Male Choir who featured in the anniversary film for the brand. 

Limited to 350 copies, the book takes readers on a journey through NBs ‘Made in UK’ history, acting as a reference point for future generations to come back to and understand the heritage behind one of the UK's most important contributions to footwear. 

The book is available in the New Balance flagship store on Oxford Circus right now, be quick. 

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