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In 1964, founders Bill Bowerman and Phil Knight turned their Blue Ribbon Sports venture into the Nike we know today. With roots in the University of Oregon's running team, Knight and Bowerman launched Nike and built the Swoosh into a high-profile brand synonymous with sneakers, athletic apparel, and the sports lifestyle -- with a little help from the Air Jordan line along the way. From running to basketball to skating, Nike footwear is routinely worn by some of the world's greatest athletes, helping to cement a legacy that has advanced and innovated sneaker culture for decades.

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Nike Air Max 97 Italy ‘Country Camo Pack’ -25%
The Nike Air Max 97 Country Camo Italy arrives alongside three other colourways. The Italy Air Ma..
£199.99 £150.00 Ex Tax: £125.00
Just like that previous design, Virgil takes a deconstructed approach and imparts that sense of Indu..
£599.99 Ex Tax: £499.99
Following on from last year’s “The Ten” collection, Off-White founder Virgil continues to unveil the..
£850.00 Ex Tax: £708.33
Ever since they first started collaborating back in February 2016, Nike and British grime artist Ske..
£250.00 Ex Tax: £208.33
Fashion forward designer, Virgil Abloh, has linked up with the Swoosh once again for the Off-White B..
£600.00 Ex Tax: £500.00
The Nike M2K Tekno Pink Black Womens is all set to take over this season. Nike’s bold dad sneaker is..
£100.00 Ex Tax: £83.33
It doesn’t get more bold or eye-catching than the Nike Air Max 98 South Beach. This silhouette launc..
£199.99 Ex Tax: £166.66
The Off-White x Nike Blazer Orange is by far the most unique “THE TEN” colourway to drop since the p..
£600.00 Ex Tax: £500.00
Without a shadow of a doubt, the Nike React Element 55 is one of 2018’s best sneaker silhouettes, an..
£199.99 Ex Tax: £166.66
Dutch artist Piet Parra needs no introduction in the world of art, streetwear, and most certainly sn..
£499.99 Ex Tax: £416.66
Supreme look to an iconic runner last released in the 200os as the blank canvas for this eye-catchin..
£199.99 Ex Tax: £166.66
As one of the most iconic street wear brands, it’s hardly surprising that these Supreme collaboratio..
£249.99 Ex Tax: £208.33
Nike’s Air Max 270 silhouette continues to be one of the brand’s most popular new sneakers of the ye..
£160.00 Ex Tax: £133.33
Just like the original atmos x Air Max 1, this pair showcases a wild theme that takes you straight t..
£375.00 Ex Tax: £312.50
Ever since they first started collaborating back in August 2017, Nike and fashion forward designer V..
£399.00 Ex Tax: £332.50
ACRONYM x Nike Air Presto Mid Racer Pink Multi -33%
The Acronym x Nike Air Presto Mid “Racer Pink” is a highlight from the second round of colorways of ..
£300.00 £199.99 Ex Tax: £166.66
Without a shadow of a doubt, the Nike React Element 87 is one of 2018’s best sneaker silhouettes, an..
£250.00 Ex Tax: £208.33
Fashion forward designer, Virgil Abloh, has linked up with the Swoosh once again for the Off-White N..
£399.00 Ex Tax: £332.50
Nike React SP Mid ISPA Black -20%
With winter drawing in, the Swoosh has unveiled the Nike React SP Mid ISPA Black, and it is as steal..
£249.99 £199.99 Ex Tax: £166.66
Clear synthetic covers the upper of the Nike React Element 87. This durable material brings a futuri..
£250.00 Ex Tax: £208.33
Ever since they first started collaborating back in August 2013, Nike and Japanese fashion label Com..
£375.00 Ex Tax: £312.50
GS SIZING Could this be the most striking colourway yet for the contemporary range? Built with Va..
£149.99 Ex Tax: £149.99
The Nike M2K Tekno Women's shoe is a new future-oriented style inspired by the Air Monarch franchise..
£159.99 Ex Tax: £133.33
Nike React Element 87 Blue Orange -20%
After being originally unveiled as part of a partnership between Jun Takahashi’s UNDERCOVER imprint,..
£249.99 £199.99 Ex Tax: £166.66
Jeff Staple, streetwear legend and Staple Design founder, tugs on the heartstrings of nostalgic snea..
£250.00 Ex Tax: £208.33
After being originally unveiled as part of a partnership between Jun Takahashi’s UNDERCOVER imprint,..
£300.00 Ex Tax: £250.00
There is no denying the impact that Kendrick Lamar has had on the Nike Cortez, creating a buzz aroun..
£159.99 Ex Tax: £133.33
Off-White founder Virgil Abloh is fast becoming the most talked about man in sneakers. His collabora..
£649.99 Ex Tax: £541.66
Jun Takahashi is back with yet another decisive collaboration with Nike. The founder of this Japanes..
£450.00 Ex Tax: £375.00
Here’s everything you need to know about the Undercover Nike React Element 87 Blue Volt. This eye-po..
£300.00 Ex Tax: £250.00
The Nike M2K Tekno Men's shoe is a new future-oriented style inspired by the Air Monarch franchise w..
£169.99 Ex Tax: £141.66
This limited-edition trainer releases alongside several other designs as part of the Air Max Day cel..
£600.00 Ex Tax: £500.00
Undercover founder Jun Takahashi joins Nike yet again to impart some modernist creativity on a hugel..
£349.99 Ex Tax: £291.66
The atmos x Air Max 95 ‘Animal Pack’ 2.0 showcases a similar theme to the original Nike collaboratio..
£399.98 Ex Tax: £333.32
First teased back in May 2018 by Carhartt CEO and founder Edwin Faeh, the Carhartt Nike Air Max 95 C..
£199.99 Ex Tax: £166.66
The Nike Zoom Vapor Tour AJ3, a collaborative sneaker between Roger Federer and Michael Jordan, retu..
£274.99 Ex Tax: £229.16
With a doubt, the Nike Air Max 270 is one of the best silhouettes to drop in recent memory, and the ..
£249.99 Ex Tax: £208.33
An icon is all set to return, the atmos x Nike Air Max 1 ‘Curry’ is making a triumphant second comin..
£199.99 Ex Tax: £166.66
Step out like a baller in the Nike Air VaporMax 97 Gold. Following on from those other OG revivals, ..
£249.99 Ex Tax: £208.33
Are you hyped for the Off-White x Nike Zoom Fly Mercurial Flyknit Orange?! This colourful trainer ar..
£360.00 Ex Tax: £300.00
The latest iteration of Nike’s Air Max 97 debuts in a clean yet luxurious theme this summer, continu..
£250.00 Ex Tax: £208.33
Love it or hate it, the Supreme Humara is expected to sellout quickly. This blue coloured pair doesn..
£199.99 Ex Tax: £166.66
Without a shadow of a doubt, the Nike React Element 87 is one of 2018’s best sneaker silhouettes, an..
£300.00 Ex Tax: £250.00
Initially seen on John Elliott’s New York FW18 runway, the M2K Tekno stole the show with its unique ..
£160.00 Ex Tax: £133.33
Ultra soft and premium leather features on this pair from heel to toe. It’s complimented by the sign..
£199.99 Ex Tax: £166.66
It doesn’t get more fuego than the Nike Air Max 270 Habanero Red. This fiery colourway is one of sev..
£159.99 Ex Tax: £133.33
Nike Air Max 97 OG QS ‘Metallic Gold’ -30%
Trading the traditional silver colour for a luxurious gold, this '90s revival turns heads in a whole..
£199.99 £140.00 Ex Tax: £116.67
The AM270 is characterised by a chunky Vapormax Unit which is planted in the heel. On this pair, a c..
£185.00 Ex Tax: £154.17