{"title":"On","description":"\u003cp\u003eExplore the latest from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eOn\u003c\/span\u003e\u003c\/span\u003e, the premium activewear brand known for combining performance innovation with clean, modern design. Founded in Switzerland, On has built a global reputation for high-quality running \u003ca href=\"https:\/\/www.kickgame.co.uk\/collections\/on-footwear\" title=\"On Footwear\"\u003eshoes\u003c\/a\u003e, technical \u003ca href=\"https:\/\/www.kickgame.co.uk\/collections\/on-clothing\" title=\"On Clothing\"\u003eclothing\u003c\/a\u003e and training essentials designed for comfort, movement and everyday wear. With lightweight materials, advanced cushioning technology and minimalist aesthetics, the brand delivers performance-focused trainers alongside hoodies, running tops, shorts and athletic layers built for both workouts and active lifestyles.\u003c\/p\u003e","products":[{"product_id":"on-cloudtilt-1-eclipse-black","title":"On Cloudtilt 1 'Eclipse Black'","description":"The On Cloudtilt 1 in Eclipse Black delivers responsive cushioning with a sleek, minimalist aesthetic. Engineered with CloudTec technology, these shoes provide lightweight support for everyday wear and training sessions. The breathable upper keeps your feet cool during activity, while the durable outsole ensures reliable traction across various surfaces. 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